Monthly Archives: September 2022
Two Simple Truths About Selling…Nobody Is Talking About Part 1
The first truth is that strategic pricing sells homes faster and for the most money.(If you haven’t watched The Tale of Two Homes video we shot, go to our YouTube channel and check it out) This is a two-part series and we’re going to start with strategic pricing. If you want to get the most... Read More
I Was Inspired To Write…Achievement
This caught my eye, ear, brain and heart today as I was listening to the commencement speech given by Natalie Portman to a Harvard graduation class. “Achievement is wonderful when you know why you’re doing it.and when you don’t know, it can be a terrible trap.” Let’s unpack this a bit. Achievement is the thing we all want. Right?When we... Read More
The 80/20 Rule…Why 20% Of Agents Make 80% Of The Sales
In 1848, a boy was born in Paris, France descendant of Italian parents, one a civil engineer and another an Italian Nationalist. He would make one of the most critical observations contributing to economics, business, individual choice, and successful people worldwide. This boy was named Vilfredo Pareto. He introduced the concept of Pareto Efficiency, which... Read More
Are We In Contingent Offer Sweet Spot?
This is an ideal time to do a contingent offer. Over the last few years, homeowners would not even consider taking an offer contingent on the sale of the buyer’s home. But now, with homeowners’ houses sitting on the market a little longer, they are more open to offers contingent on the sale of the... Read More
Lead Conversion 2.0
After generating hundreds of thousands of real estate leads over the last decade, I’ve distilled down the five correlated factors to conversion. Here are the five most correlated factors in lead conversion in 2022. These proven strategies will quadruple conversion rates. #1 – The time it takes to establish a communication channel. Speed to lead... Read More
Real estate is a disaster right now… Or is it?
Everyone predicted a housing disaster, a market crash over the last few months. When interest rates went from 3% up to almost 7% in a matter of days and it sent shock waves through the market. The real estate market ground to a halt. Over the last few months, we have seen:New listings were still... Read More
Two must-read books for real estate agents in 2022
In 2022, I hit $1 billion in real estate sales in my career. I owe it all to my first year when I sold one home for $180,000. That year, I rode the LinkTransit Bus for 2 hrs each day to and from my broker’s office each day. I didn’t need to drive because I... Read More
Increase Lead Conversion Six Times The Industry Average…
Realtors spend over 20.5 billion dollars purchasing leads, and their conversion rate would be ZERO if they were to round down. Our team has a 6.9% conversion rate, producing 690% more revenue per dollar spent on advertising. Let’s break down the secrets to lead conversion: Imagine we have two agents. If I were to give... Read More
Don’t Give Up…
When faced with the choice between the most certain outcome revealed over years and decades or a lesser certain outcome that you find out right away, most people choose the latter. Charlie Munger and Warren Buffett, two of the richest men the world has ever seen, had been asked countless times when they started whether... Read More
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