How to generate leads like a pro and get more leads for your real estate business.
Lead generation is one of the most important aspects of any business. Without leads, businesses cannot grow and scale. Real estate agents need to understand we don’t make things or have inventory.
What we do make and what we do have inventory in is our lead generation process and lead capture systems. Essentially we are in the marketing and selling business.
There are many different ways to generate leads, but some methods are more effective than others.
In this post, we will explore some of the most effective lead-generation strategies for businesses.
One of the most effective ways to generate leads is through content marketing. By creating informative and interesting content, businesses can attract leads that are interested in what they have to offer. Content marketing can be done through various channels, such as blogs, social media, and email marketing.
Agents get overwhelmed by this concept. What to say and where to post it. I can give you the best advice after working with the best of the best. I post the same content on all channels.
So many agents try to think of new content and ideas for each post. You have to understand how to repurpose the same content.
The other strategy is to pick one medium and dominate that with consistency.
Another effective lead-generation strategy is search engine optimization (SEO). By optimizing their website for relevant keywords, businesses can attract leads that are searching for products or services like theirs. SEO can be a complex and time-consuming process, but it is one of the most effective lead-generation strategies.
This ties in with content because the same content you post on Social etc. is a blog or page on your website. This builds your SEO and keyword ranking.
Pay-per-click (PPC) advertising is another effective lead-generation strategy. Through PPC ads, businesses can reach leads that are searching for products or services related to their business. PPC ads can be targeted to leads in specific geographic locations, which can be very effective for local businesses.
Jeff Bezos asks the question, what is not going to change. Not what is going to be the next new thing. What is not going to change is Google. It is not too late to dominate on Google.
The above discussed three bulletproof ways to generate eye-balls and traffic to you and your services. The next step is conversion. Don’t get caught up in fancy funnels until you have been in the trenches calling people and contacting your leads personally to get a real feel for the pain and problem-solving you need to provide your audience.
Funnel hackers will only show you the case study of the successful funnel. They never show you the millions upon millions of funnels that don’t work and will never work.
Lead generation is a process of identifying and nurturing potential customers who are interested in your product or service. The leads generation process typically involves four steps:
1) attracting leads to your website or landing page,
2) converting leads into contact information,
3) qualifying leads, and
4) nurturing leads.
The goal of leads generation is to encourage leads to take action, click, call, text, search etc. The next step is for you and your sales team to reach out and serve. The more you serve the more you sell.
Cheplak Live Coach – Nick McLean Real Estate Group