Marketing has never been more critical in an ever-changing real estate marketplace with rising interest rates.
In 2020 and 2021, real estate agents did not have to do much marketing to get your home sold. The market sold the house, but in 2022, it’s all about marketing.
Why? Because rates are going to rise. When interest rates increase, homes are less affordable, and buyers have less buying power, which means they can’t pay as much for your home.
1 ) You must have a marketing plan that puts your home at the top of searches like Google, Yahoo, and MSN. We are currently running ads and targeting organic traffic to put our website towards the top of the search results.
70% – 80% of all buyers come from out of the area, and they don’t know what website to use. So they Google; Real Estate companies in _, and what pops up? The Nick McLean Real Estate Group website. And when they go to our website, what do they see? They see your property.
2 ) The agent you pick needs an active social media campaign strategy. That way, agents can target your ideal buyer, the perfect person who will give you the most money for your home.
Our marketing strategy puts your property in front of the most likely people to give you the most money. We do this by using demographics like, where do they live? What do they do? Why are they moving to the area?
3 ) After they go to the website or once they click the ad and finally see your property, how captivating is the listing?
It would help if you had professional photography, video tours, 3d tours, walkthrough tours, and the ability to do streaming tours for buyers out of the area.
In 2020 and 2021, we saw that many homebuyers were from out of the area. That means you must create demand and excitement for your home using top-notch media that can be viewed wherever they live.
4 ) You must have a local expert agent. It would be best to have a local expert selling homes daily to get top-dollar for home. Our office sells nearly two homes every single day, and we’ve done this for almost a decade. That local expertise gives our agents an advantage; we know exactly how to price your home to get the most showings and offers. We don’t rely on an algorithm made up in Silicon Valley because they have no idea what’s going on here locally. Depending on computer-generated pricing could cost you thousands of dollars.
It’s never been more critical to hire the right agency to sell your home.
If you’re interested to know what your home’s truly worth in today’s marketplace and what we could achieve using our marketing, give us a call at 5 0 9 2 5 5 80 70, or go to NickMcLeanRealEstate.com
Nick McLean Real Estate Group