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The 80/20 Rule…Why 20% Of Agents Make 80% Of The Sales

In 1848, a boy was born in Paris, France descendant of Italian parents, one a civil engineer and another an Italian Nationalist. He would make one of the most critical observations contributing to economics, business, individual choice, and successful people worldwide.

This boy was named Vilfredo Pareto. He introduced the concept of Pareto Efficiency, which first discovered that income follows a unique distribution. He noticed that 80% of the wealth in Italy belonged to about 20% of the population.

One hundred fifty years later, high performers in all fields, sports, and industries focus on Pareto’s Principle to unlock incredible success.  

When I discovered Pareto’s Principle, it changed my real estate career.  I went from 12 sales in 2009, 32 deals in 2010, 52 sales in 2011, and 101 sales in 2012.  Once you see it, you can’t unsee the power of focus on the most critical areas of business.

Pareto’s Principle in your life and business

  • 20% of your efforts produce 80% of your results
  • 20% of your complaining makes 80% of your drama
  • 20% of your clients pay 80% of your revenue
  • 20% of your marketing delivers 80% of your leads
  • 20% of your friends make 80% of your friendship
  • 20% of your free time produces 80% of your freedom
  • 20% of your employees contribute 80% of the profits
  • 20% of your thoughts make 80% of actions
  • 20% of agents produce 80% of the sales
  • 20% of your workouts produce 80% of your gains

The opportunity is when someone can identify what areas in life and business produce the 80/20 rule. They can share optimism for the 20% and eliminate or delegate the 80%.

“It is not a shortage of time that should worry us, but the tendency for the majority of time to be spent in low-quality ways.” Richard Koch

In 2012, I started the Nick McLean Real Estate Group with the vision to provide value-based full-service brokerage services to brokers.  The services remove the 80% of activities holding them back so they can focus on the 20% that gives them 80% of the results.

Best regards,

Nick McLean
Nick McLean Real Estate 
Text me if you have questions 509.670.1071

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